Things are always changing even in the marketing landscape. As new things come up, people adapt or they are left out. In the past, email marketing was all about using strong points that will catch the attention of the reader but today, there is much more. In the past, it would look very weird if you used emojis in your email marketing. That would be very informal and no one would want to even try it out. If you look at what is happening now, you will realize that people are opening up to emojis. The good news is that they have a positive impact on your emails. People appreciate some humor and if the emojis make your email less serious, it will be taken very well. Having emojis in there compared to a block of words, everyone would choose the emojis and would read the email. Before you stuff your email with emojis, you need to understand how to use them. The following are guidelines for using emojis in email marketing the right way.
Before you get too excited and add these funny graphics all over your email, you need to understand the best way to use them. It is very easy to go overboard with the emojis because they are just so much fun to use. This is why the first tip is to use them sparingly. You will find that you can find an emoji for every word but that doesn’t mean you replace the words. To avoid making it look like you are trying too hard, don’t use more than three emojis in a row. You are trying to make the email easily digestible but you shouldn’t go overboard.
When you use emojis in marketing, avoid using them as replacements. Don’t replace words with emojis and make it hard to understand your message. You would make it harder for people to understand your message because they have to replace the emojis with words first. Only use emojis for effect and not for replacement. They are just supposed to emphasize what you are saying. It should make the reader smile and not frown trying to understand what word is replaced.
There are lots of emojis and you can even create your own if you want to. One thing you should know is that even though they are there doesn’t mean you should use as many as possible. The best way is to choose a couple of these emojis that people can relate to your brand. If you want to use a couple, ten of them are enough but make sure that they are versatile and can be used to mean different things. Don’t be left out of the loop by not keeping up with the trend, use some emojis.
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